October 22, 2015

IDentrix Announces Rochelle Sherman as Chief Product Officer

BETHESDA, Md., Oct. 22, 2015 – IDentrix, a leading provider of identity-based risk monitoring solutions, has named Rochelle Sherman as Chief Product Officer. Sherman brings more than 15 years of product strategy and development experience to the company, where she’ll spearhead marketing and sales for the patented IDentrix solution that continuously evaluates personnel data and proactively alerts organizations to potential employee risks. Advances in technology have intersected with risk management to provide the critical ability for organizations to fight back against insider threats and prevent attacks that can destroy a brand.

“My passion is helping organizations solve their most demanding business challenges,” said Sherman. “As a first-of-its-kind solution, IDentrix completely changes how organizations address risk management. Today’s market demands a cost-effective way to screen personnel, reduce risk and ensure a safe, secure work environment. IDentrix is the solution organizations have been waiting for and I am thrilled to join this innovative company.”

IDentrix uses sophisticated analytics to continually assess personnel risk information drawn from all relevant criminal, financial, and professional data sources. Instead of screening employees only once upon hiring or periodically through their employment, IDentrix provides a near real-time view of an employee’s risk profile and proactively alerts decision makers when that profile changes.

“People are dynamic, and so is the risk they pose to organizations. The typical ‘one and done’ background screening model hasn’t kept pace with today’s insider threats, which can cost enterprises upwards of $1 million per incident,” said Raj Ananthanpillai, CEO of IDentrix. “IDentrix empowers business leaders to proactively evaluate personnel risk and secure their assets before threats become attacks. ”

Prior to joining IDentrix, Sherman served as Director of Product Management at Acxiom, where she was responsible for building web applications to deliver value within the marketing and risk management industries. During her time at Acxiom, she launched a consumer transparency application that received industry-wide recognition. Sherman also previously served as Vice President of Client Operations for Alvion, Inc.

“Rochelle brings the proven ability to shape products and technology that helps businesses address their most pressing needs,” said Ananthanpillai. “Her addition to the growing IDentrix team comes at an important time as we rapidly expand within the healthcare, retail, transportation and key economic sectors.”

IDentrix is a patented, cloud-based solution that brings together over 65 different publically-available identity information sources including criminal and court records. The solution’s cloud-based delivery model is easy-to-deploy, does not require IT resources from customers, and offers subscription-based pricing.

To learn more about IDentrix, please visit http://www.endera.com

Media Contact:

Mary Phillips
IDentrix
MPhillips@endera.com
(301) 605-8000, ext. 184

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